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Beast Burger Made From Plant Protein May Deceive Meat-Lovers

Beast Burger Made From Plant Protein May Deceive Meat-Lovers


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With a name like “beast,” they can’t be your average veggie burger.

The veggie burger needs a serious upgrade. Or at least, that’s what the company Beyond Meat thinks. Beyond Meat has invented an environmentally-friendly burger that’s made entirely out of plant protein (specifically pea protein and essential fatty acid oils), and has the consistency of real meat. With a name like the Beast Burger, Beyond Meat is really vying for carnivorous audiences who have previously scoffed at veggie burgers.

The company says that their Beast Burger provides as much iron and protein as beef, omega-3, calcium, vitamins B-6 & B-12, and antioxidants.

Beyond Meat is trying to get the attention of popular burger joints that are mentioned in a Huffington Post article which claims that despite the burger’s rise in popularity, beef consumption has negative impacts on our health and the environment.

"For any of the burger joints mentioned in the Huffington Post piece that put the Beast Burger on their menu before November 1, 2014," Beyond Meat CEO Ethan Brown promises, "we will deliver a free pallet of Beast Burgers. We stand ready to put the delicious, protein-packed, nutrient-dense Beast into the hands of burger artists across the country."

The burger joints who have been invited to rise to the green-friendly challenge include Shake Shack, In-N-Out, Five Guys, McDonald’s and Burger King.

For the latest happenings in the food and drink world, visit our Food News page.

Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on [email protected]


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


Monthly Burger Series: Plant-Based Burger

In honor of Vegetarian Awareness Month, we tried something brand-new for our October Featured Burger: a patty made of plant-based meat! This meat alternative burger, which looks and tastes similar to real ground beef, is a great protein option for vegetarians and meat-lovers alike.

Plant-based proteins have been gaining a lot of traction over the past few years, with more and more brands coming out with their own unique concepts. Popular brands like Beyond Meat and Impossible Foods have been cropping up in response to consumers’ desires for more sustainable food sources that may have certain health or environmental benefits. (Read more on these and other brands, below.)

Such plant-based protein options aim to mimic the taste, texture, and appearance of real meat, even down to the marbling and reddish color of the raw product, and the characteristic browning appearance when cooked. Because of their similarity to beef (in contrast to traditional “veggie burgers” and the like), this new category of food is perfect for first-time vegetarians craving a juicy burger, meat-eaters looking for occasional protein alternatives, or “flexitarians” – a newer diet trend among semi-vegetarians who focus mainly on plant-based foods but still enjoy meat and fish in moderation.

So whether you’re interested in trying a new type of diet or are just curious about these plant-based burgers you’ve been hearing about, why not give this recipe a try and see if you can taste the difference!


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